AI Image
MTV VMAs 2026 TV Ratings Are the Best in 11 Years
The Hollywood Reporter • • general
Key Points:
- The 2024 MTV Video Music Awards attracted an average of 8.43 million viewers across CBS and MTV, marking a 51% increase from last year and the largest audience in over a decade.
- The show achieved its best ratings among key adult demographics since between 2018 and 2020, including 2.66 million viewers aged 18-49.
- Madonna was the night's top winner with seven awards and also opened the show with a performance alongside Charli XCX and Sabrina Carpenter.
- Taylor Swift won Video of the Year for "The Fate of Ophelia" and received the inaugural Artist Director award for musicians who direct their own videos.
- The VMAs benefited from a strong NFL lead-in, peaking at 15 million viewers during Madonna's opening performance, and generated 159 million video views on social media, an 8% increase from the previous year.
