N.B.A. Finals Introduce Music by Nicholas Britell and Nas
The New York Times • • entertainment
Key Points:
- NBA commissioner Adam Silver recalls childhood memories of NBC's iconic chimes, highlighting the lasting impact of signature sounds in branding.
- Composer Nicholas Britell, inspired by memorable film scores and basketball anthems, expressed his dream to create music for the NBA during a meeting with Silver.
- The NBA collaborated with Britell to produce a new 90-second promotional spot titled "Where Legacies Are Built," debuting on the first day of the 2024 playoffs.
- The spot features original music with a rising intensity paired with a voice-over that builds anticipation for the upcoming playoff action.