Nearly half of World Cup watchers are choosing Telemundo over Fox : NPR
NPR • • sports
Key Points:
- The U.S. broadcasts of the World Cup are attracting record viewership, with Fox Sports averaging 5 million English-language viewers per match and Telemundo capturing nearly half of all viewers with its Spanish-language coverage.
- Telemundo reports an average of 4.6 million Spanish-language viewers per match, marking the most-watched World Cup in Spanish in the U.S., with a 122% increase in viewership since 2022.
- The Spanish broadcasts attract a diverse audience, including bilingual and English-dominant viewers, with 20% of Telemundo's World Cup audience primarily speaking English.
- Fans appreciate Telemundo's uninterrupted coverage during hydration breaks, which keeps the camera on the field and captures players' and coaches' reactions, enhancing the viewing experience.
- The excitement and passion of the Spanish-language broadcasts, highlighted by announcer Andrés Cantor's enthusiastic commentary, contribute to the growing popularity of soccer in the U.S., especially among immigrant communities.
