Netflix Adds Three NFL Games In Major Step-Up Of League Relationship
Deadline • • sports
Key Points:
- Netflix is expanding its NFL coverage with three additional regular-season games, including the league’s first-ever game played in Australia, as part of a four-year extension through the 2029-30 season.
- The new games include an LA Rams-San Francisco 49ers matchup in Australia on September 10, a Green Bay Packers vs. LA Rams game on November 25 exclusive to Netflix, and a Week 18 game on January 9 that could impact playoff berths.
- Netflix will also continue its Christmas Day NFL double-header and is acquiring rights to the NFL Honors awards ceremony, which airs before the Super Bowl.
- All games will be streamed live globally in over 200 countries and broadcast locally over-the-air in the participating teams’ markets.
- Last year’s Minnesota Vikings-Detroit Lions game on Netflix set a record as the most-streamed regular-season NFL game in U.S. history, underscoring the streaming service’s growing role in NFL broadcasting.