Netflix, get that man out of your billboard
Creative Bloq • • entertainment
Key Points:
- Brands are increasingly using live people inside billboards to create eye-catching, viral advertising experiences, moving away from traditional static ads.
- Netflix's new billboard for its sci-fi horror film, The Last House, features a man trapped inside the ad, aligning with the movie's theme of claustrophobia and psychological tension.
- This advertising approach has proven effective, as seen with Love Holidays' campaign that placed ex-rugby player Joe Marler inside a beach-themed billboard, capturing attention during London's winter.
- While successful when thoughtfully integrated with brand messaging, there is concern that this trend could become overused and lose its impact if brands adopt it solely for quick social media buzz.
