Netflix is rolling out a live voting feature
TechCrunch • • entertainment
Key Points:
- Netflix is launching a new interactive live voting feature with the premiere of its livestreamed talent show "Star Search" on January 20, allowing users to vote on performances in real time.
- Subscribers can vote using a TV remote or the Netflix app by selecting from multiple-choice options or rating performances on a five-star scale.
- The feature will operate globally and tally votes live, with a limited voting window after which votes will no longer be counted, preventing participation from delayed viewing.
- Netflix initially tested live voting in August 2025 with "Dinner Time Live with David Chang," and plans to expand interactive content across devices to enhance viewer engagement.
- The company envisions this feature as a step toward more immersive storytelling where subscribers can influence outcomes and feel
