Netflix Launches AI Discover Content Recommendation Feature
Variety • • entertainment
Key Points:
- Netflix is launching AI Discover, a new AI-powered feature on its TV app in the U.S., designed to help users find personalized content based on preset themes and real-time recommendations influenced by viewing history and trending titles.
- The feature appears as a "Discover" tab with a red gem icon on supported smart TVs and will initially be available to English-speaking users, with plans to expand to more regions and customers soon.
- Unlike previous recommendation systems, AI Discover is Netflix's first branded AI user-facing tool, aiming to increase total watch time amid recent declines in viewer engagement and subscriber viewing hours.
- The interactive feature adapts to user feedback by learning preferences in real time, though it is not chatbot-based and will not be available on kids’ profiles.
- Netflix continues to integrate AI across its business, including generative AI in content production and acquiring AI tool companies to enhance filmmaking capabilities.
