Netflix likely killed off Google Cast support because no one casts anymore
9to5Google • • technology
Key Points:
- Netflix ended support for Google Cast due to a significant decline in casting usage, with only about 10% of Android users casting content, according to a report by Lowpass via The Verge.
- The rise of smart TVs and improved set-top boxes has made casting less necessary, as users now prefer direct streaming on these devices for a better and more communal viewing experience.
- Netflix may be shifting focus toward more interactive smartphone-based features, such as party games that use phones as controllers, reducing the need to maintain legacy casting support.
- Efforts to develop a new open casting protocol called “Matter Casting” by the Connectivity Standards Alliance are ongoing but face challenges, including limited device support and consumer confusion over related smart home standards.
 { path { fill: %23EEEFE9 } })