Netflix’s ‘Swapped’ Sets A Record That Blows By ‘KPop Demon Hunters’
Forbes • • entertainment
Key Points:
- Netflix's animated feature "Swapped," starring Oscar winner Michael B. Jordan, has set a new record for the largest audience of any Netflix animated movie in a seven-day period, with 38.7 million views from May 4-10.
- "Swapped" surpassed the previous record held by "KPop Demon Hunters," which had 30.1 million views in its biggest week, and also became the most-watched Netflix title overall during that week.
- Unlike "KPop Demon Hunters," which gained popularity gradually over months, "Swapped" had a strong and immediate debut, aided by its celebrity voice cast and appealing family-friendly theme.
- The film received mixed reviews, holding a 67% critic score and 87% audience score on Rotten Tomatoes, compared to "KPop Demon Hunters" which scored 91% and 99% respectively.
- While it's too early to predict long-term success, "Swapped" has had an impressive start and could be poised for a sequel if it maintains its strong performance on Netflix.