Neutrogena apologizes to Hayden Panettiere over PPD sponsorship snub
Key Points:
- Neutrogena issued a statement expressing sadness over Hayden Panettiere's death and acknowledged that the brand made her "feel unsupported during a very difficult time," following backlash over its alleged treatment of the actress after she spoke about postpartum depression (PPD).
- Panettiere, known for her roles in "Nashville" and "Remember the Titans," died at age 36 after being found unresponsive in Greenville, South Carolina, with preliminary autopsy results showing no trauma contributing to her death.
- Fans criticized Neutrogena after resurfaced comments revealed the brand cut ties with Panettiere following her public discussion of PPD, prompting calls for a boycott of the skincare company.
- Neutrogena announced plans to invest in community health initiatives to support women facing postpartum depression, emphasizing that Panettiere's openness helped raise awareness on the issue.
- Panettiere had stated in interviews and her memoir that losing the Neutrogena partnership after speaking about PPD was unexpected and painful, describing the experience as a significant personal and professional setback.