New Blood' Attracts Fresh Meat On NBC
Deadline • • entertainment
Key Points:
- NBCUniversal’s The Traitors: New Blood has attracted over 7 million new cross-platform viewers within its first two weeks, expanding the franchise’s reach by 45% to more than 22 million total viewers.
- Approximately 65% of New Blood’s audience is new to the franchise, with the majority of viewership coming from linear broadcast, while streaming viewership is also growing, ranking No. 1 for next-day broadcast seasons during the week of Sept. 21.
- The series has achieved significant social media engagement, accumulating 127 million video views in its first three weeks on air.
- The Traitors: New Blood features an all-civilian cast and is set in a Scottish Highlands castle, where contestants complete missions to build a prize fund while trying to identify hidden Traitors among them.
- Produced by Studio Lambert and hosted by Alan Cumming, new episodes air Thursdays at 8 p.m. ET/PT and are available for streaming the following day on Peacock.
