New DROP tool helps CA residents prevent their personal info from being sold
ABC7 Los Angeles••business
Key Points:
- California's DROP (Delete Request and Opt-out Platform) program is now active, allowing residents to request data brokers to delete their personal information from sale.
- The platform, accessible via privacy.ca.gov, enables users to submit basic personal details to trigger deletion requests to over 500 registered data brokers.
- DROP was established under the California Delete Act, effective from January 1, 2026, and is managed by the California Privacy Protection Agency.
- Data brokers are required to begin processing deletion requests starting August 2026, but DROP only applies to brokers registered in California.
- Users are advised to remain cautious about sharing personal information online, as the program does not cover unregistered data brokers.
