New Dune double-entry popcorn bucket raises eyebrows: ‘Knew exactly what they were doing’
The Independent • • entertainment
Key Points:
- AMC has introduced a new Dune-themed popcorn bucket called the Double Sandworm Collectible to promote the upcoming Dune: Part Three film, featuring two sandworm heads from the Dune universe.
- The design follows last year's single sandworm bucket, which sparked NSFW comparisons and was parodied on SNL, leading to similar humorous and critical reactions for the new double-headed version.
- Some viewers joked about the marketing team's intentional use of innuendo, while others raised concerns about the practicality of the bucket's design for eating popcorn.
- AMC's collectible popcorn buckets are a significant revenue source, with the company expecting over $100 million in sales this year from themed containers tied to various films.
- AMC senior VP Hank Green stated that the new Dune buckets aim to surpass fan expectations by offering designs closely inspired by the movie, enhancing the overall viewing experience.
