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New Game Trailer Contains A Jab At Gearbox's Randy Pitchford As Payback Over A Borderlands 4 Joke
Kotaku • • technology
Key Points:
- Saber Interactive’s upcoming game, Rideshare Stimulator, includes a subtle jab at Gearbox CEO Randy Pitchford through a Texas license plate reading “USB DRV,” referencing Pitchford’s notorious 2018 USB drive scandal involving explicit content.
- The license plate shot is intended as payback for an alleged dig at Saber and Embracer in Borderlands 4, where a poorly designed area called “Embracer’s Bluff” seemingly mocks Embracer, Gearbox’s former parent company.
- Saber CEO Matt Karch claims the rivalry stems from Pitchford’s criticism of Embracer, which once owned both Saber and Gearbox before financial troubles led to their sale in 2023.
- Gearbox declined to comment on the license plate reference, and neither Gearbox nor Take-Two have confirmed whether the Borderlands 4 location was meant as a jab at Embracer.
- The ongoing feud highlights tensions within the industry related to corporate acquisitions and personal grievances between studio leadership.
