New Ram Rumble Bee muscle truck has 777 horsepower, 170 mph top speed

Key Points:

• Stellantis plans to launch a new lineup of "muscle trucks" under its Ram brand, featuring V-8 engines and high-performance specifications, including an SRT Hellcat model with 777 horsepower and a top speed of 170 mph.
• Despite high U.S. gas prices averaging $4.56 per gallon, Ram's CEO Tim Kuniskis believes the muscle trucks will appeal to consumers as full-size pickups expand into luxury and performance segments, serving as halo vehicles to boost brand attention.
• The muscle truck lineup will debut with a 5.7-liter Hemi V-8 model in late 2024, followed by the Rumble Bee 392 and Rumble Bee SRT in early 2027, with production based in Stellantis' Saltillo, Mexico plant.
• Pricing details were not released, but the entry-level muscle truck is expected to be comparable to a well-equipped Big Horn model (over $60,000), while the SRT Hellcat could rival the $100,000 TRX off-road truck.
• Industry analysts expect the muscle trucks to have limited sales volume but to generate excitement and help retain customers, with Stellantis aiming to leverage these performance models as marketing tools despite the uncertain market for such vehicles.