Nintendo launches major sale with help from tariff refunds

Key Points:

• Nintendo is launching one of its largest promotions ever, the Customer Appreciation Sale, offering 30% off numerous Nintendo Switch digital games, bundles, select physical games, downloadable content, accessories, and apparel from Sept. 12-26.
• The sale is made possible by "tariff-related refunds," which Nintendo said helped offset costs despite the company absorbing most tariff expenses.
• Nintendo has faced legal scrutiny over tariff refunds, arguing in court that consumers are not entitled to retroactive price reductions for products purchased at advertised prices before tariff policy changes.
• Tariffs led Nintendo to raise prices on several Switch products in 2025, including increases of $30-$50 on various models, with the upcoming Switch 2 price also raised from $449.99 to $499.99 starting Sept. 1.
• Nintendo has stated that pricing decisions consider multiple factors such as memory, labor, shipping, and tariffs, and that it absorbed most tariff-related costs on the Switch 2 rather than passing them fully to consumers.