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Nintendo Switch 2 game-key card sales have increased by 631% in the U.S.
Nintendo Everything • • technology
Key Points:
- Sales of Nintendo Switch 2 game-key cards in the U.S. have surged by 631 percent in 2026 so far, according to the latest Circana sales report.
- Year-to-date spending on new physical software increased by 5 percent to $738 million, with game-key cards driving this growth and offsetting a 3 percent decline in other physical media formats.
- The availability of more game-key cards in 2026 compared to 2025 contributes to the sales boost, indicating strong consumer interest despite some controversy among collectors.
- The release of Elden Ring as a game-key card helped the title climb from #41 to #7 in the rankings during the reporting period ending in August.
- Circana’s report also features the top ten best-selling games of August, highlighting trends in the physical game market.
