Norah O'Donnell Returns to Mornings on CBS
Variety • • entertainment
Key Points:
- Norah O’Donnell is returning to co-anchor “CBS Mornings” alongside Gayle King and Nate Burleson, aiming to stabilize the program’s ratings and attract more viewers after leaving in 2019 to anchor “CBS Evening News.”
- CBS Mornings has experienced a decline in viewership, with a 9% drop in overall audience and a 20% decrease among the key 25-54 demographic, while competitors “Today” and “Good Morning America” have seen increases.
- O’Donnell brings strong hard-news credentials and investigative experience, complementing King and Burleson’s strengths, and will also serve as a correspondent for “60 Minutes” and host a podcast on women’s health.
- CBS News plans to shift “CBS Mornings” toward more live, in-depth discussions on current news topics, reducing feature segments to provide more informative and engaging content for viewers.
- CBS News president Tom Cibrowski, who has a successful background in morning TV, is also seeking additional permanent on-air contributors to enhance the program’s appeal in lifestyle, health, and other areas.
