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Notre Dame announces jersey patch deal with SoFi worth $18M-20M per year: Source
The New York Times • • general
Key Points:
- Notre Dame has partnered with financial services company SoFi to place logo patches on its football jerseys, a deal reportedly worth $18 million to $20 million annually.
- This agreement follows Ohio State's recent $17 million jersey patch deal with Chase Bank, making Notre Dame's deal the largest known in college sports sponsorships.
- NCAA rules allow teams to display up to two logo patches on uniforms starting August 1, with an additional patch permitted during conference championships.
- Despite a $25 billion university endowment, Notre Dame athletics faces financial pressures due to rising costs, including an estimated $40 million to assemble the 2026 football roster.
- Notre Dame football will feature SoFi and Under Armour patches starting the season at Lambeau Field on September 6, while maintaining the tradition of not displaying player names on jerseys.
