Nova Launcher has a new lease on life, and probably ads too
9to5Google • • technology
Key Points:
- Sweden-based company Instabridge has acquired Nova Launcher from its previous owner, Branch, promising renewed active maintenance and support for the popular Android launcher.
- Instabridge aims to keep Nova Launcher stable and compatible with modern Android versions while seeking user feedback to guide development responsibly.
- The company is considering introducing ads in the free version of Nova Launcher to create a sustainable business model but guarantees that the paid Nova Prime version, priced at $3.99, will remain ad-free.
- Ad tracking code from Google and Facebook has already been integrated into the app, signaling potential future ad placements in the free version.
- The original plan to open source Nova Launcher is still under active evaluation by Instabridge, with no final decision made
