'Obsession' Beats 'Scary Movie' Monday; Will Soon Top 'Blair Witch Project'

Key Points:

• Focus Features' horror romance film Obsession led Monday box office with $4.2M in its fourth week, surpassing Paramount and Miramax’s Scary Movie, which earned $4.1M in its opening weekend.
• Obsession’s domestic gross has reached $156.1M, with a global total exceeding $229.3M, making it Focus Features’ highest-grossing movie ever; it is pacing 16% ahead of Jordan Peele’s Get Out.
• A24’s Backrooms earned $3.2M on Monday with a cumulative $138M, while Amazon MGM Studios’ Masters of the Universe took fourth place with $2.1M and a $31.6M total.
• The NBA Finals Game 3 between the Knicks and Spurs significantly reduced ticket sales in the NYC market by 60-70% for some films on Sunday.
• Obsession’s release strategy mimics 1980s theatrical rollouts, starting in 2,615 theaters and expanding to 2,900, with ongoing audience engagement reminiscent of Rocky Horror Picture Show screenings; it is also approaching the global box office record for a film festival acquisition held by Blair Witch Project.