'Obsession' Makes $2.6M In Previews

Key Points:

• Curry Barker’s romantic horror film Obsession, acquired by Focus Features/Blumhouse for over $15 million, has earned $2.6 million in previews, surpassing the $2 million previews of Paramount’s Smile, which eventually opened to $22.6 million.
• Obsession is performing better in previews than indie horror comps like A24’s Heretic and Talk to Me, which had $1.2 million Friday previews each and opened to around $10.5 million.
• The film is showing strong critical and audience reception, holding a 95% approval rating on Rotten Tomatoes, and is playing in 2,542 locations including 435 premium large format screens.
• This weekend’s box office competition includes Lionsgate’s Michael and The Devil Wears Prada 2, both expected to earn over $20 million, with Obsession potentially disrupting this faceoff.
• Recent box office standings show The Devil Wears Prada 2 leading with $55.9 million in its second week, followed by Michael with $52.6 million in its third week, and new releases Mortal Kombat II and The Sheep Detectives opening with $48.8 million and $20.3 million respectively.