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OnePlus died with a whimper, not a bang
9to5Google • • general
Key Points:
- OnePlus is officially shutting down its operations in the US and Europe, with India expected to follow, although software updates will continue and all devices will transition to ColorOS starting with Android 17.
- The brand, once known for its enthusiast-focused approach and OxygenOS software, has gradually become indistinguishable from Oppo, leading to a decline in its unique appeal and market presence.
- Notable highlights from OnePlus include the OnePlus Open foldable, praised for its innovative multitasking features and hardware quality, and the OnePlus 13, which was lauded for excellent battery life, performance, and camera quality.
- Despite these successes, recent models like the OnePlus 15 have been seen as disappointing, marking a downturn that culminates in the brand’s quiet exit without a significant farewell.
- The closure reflects broader challenges in the US Android market and signals the end of an era for OnePlus, which had once stood out for delivering high-quality devices at competitive prices.
