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OnePlus shutdown will expand beyond US & Europe in 2027
9to5Google • • general
Key Points:
- OnePlus is set to cease operations in the US and Europe as early as this week, confirming earlier reports and signaling a significant retreat from these markets.
- This move is part of a broader restructuring by Oppo, OnePlus's parent company, which includes plans to shut down OnePlus operations in India by 2027, while the brand will remain active in China for now.
- Realme, another Oppo-owned brand, will exit the Chinese market as part of the restructuring, with Oppo focusing on expanding its presence in central Europe and Realme targeting the Nordic region.
- The official announcement is expected soon, with OnePlus already encouraging users in some regions to switch to Oppo products, indicating a strategic shift in brand focus.
