OpenAI feels “burned” by Apple’s crappy ChatGPT integration, insiders say

Key Points:

• OpenAI is considering legal action against Apple due to dissatisfaction with the ChatGPT integration in Apple products, which they believe was poorly promoted and designed, potentially harming the ChatGPT brand.
• The integration requires users to explicitly invoke "ChatGPT" when using Siri, and displays limited information, making the feature less accessible and less appealing, according to OpenAI sources.
• Efforts to renegotiate the partnership have stalled, and OpenAI is working with outside legal counsel to explore options, including possible breach of contract claims, although they prefer to resolve issues outside court.
• Elon Musk’s ongoing lawsuit against Apple and OpenAI alleges an antitrust conspiracy related to the ChatGPT integration, but growing tensions between Apple and OpenAI may weaken Musk’s claims of collusion.
• A judge has ordered Apple to produce internal documents related to the partnership, increasing transparency ahead of a trial scheduled for October, while Apple plans to unveil an improved Siri in June that may address some of OpenAI’s concerns.