Peacock Raises Prices Again, Fourth Price Hike in Four Years
Variety • • business
Key Points:
- NBCUniversal’s Peacock streaming service has turned profitable for the first time in Q2 2026 and is raising subscription prices for all customers, marking its fourth price increase in four years.
- Starting August 18, Peacock Premium will increase from $10.99 to $12.99 per month, Premium Plus will rise from $16.99 to $19.99, and the Select tier will go from $7.99 to $8.99.
- Peacock has 48 million paid subscribers as of June 2026, adding 2 million new subscribers in the quarter, and offers extensive sports, live events, movies, and original programming.
- The price hikes align with a broader industry trend, as nearly all major streaming platforms, including Netflix, HBO Max, and Apple TV, have raised their fees in the past two years.
- Peacock’s content includes popular sports like NFL Sunday Night Football and NBA games, movies such as "The Super Mario Galaxy Movie," and original series like "The Five-Star Weekend" and "Love Island USA."
