People Are Ordering Smaller Pizzas and Fewer Toppings. What Does That Tell Us?
The New York Times • • business
Key Points:
- Prima Pizza Kitchen in Somerville, N.J., experienced strong business earlier this year, with up to 325 pizzas sold on Fridays, but recently customers have reduced their orders to just pizzas, cutting out extras like wings and drinks.
- This trend of scaling back on additional items is being reported by both large pizza chains and small independent pizzerias across the U.S.
- Pizza has traditionally been an affordable comfort food for families, but rising prices—now averaging nearly $17 for a large cheese pizza—are contributing to slower sales.
- Increased competition from other restaurants on delivery platforms and changing consumer eating habits are also factors in the decline of pizza sales.
- The shift in ordering patterns may reflect broader economic pressures causing consumers to
