Pepsi renews contract with Taco Bell after KFC Coke deal
CNBC • • business
Key Points:
- PepsiCo and Taco Bell have renewed their partnership through 2036, continuing a long-standing collaboration between the two companies.
- The announcement follows KFC's recent decision to switch to Coca-Cola as its U.S. beverage supplier, highlighting ongoing competition between Pepsi and Coke for restaurant contracts.
- Despite KFC's U.S. switch, Pepsi remains a key partner for Yum Brands, particularly in international markets like Canada, the UK, Ireland, and Thailand.
- The partnership allows Taco Bell to continue offering exclusive menu items featuring Pepsi products, such as Mountain Dew Baja Blast and Doritos Locos Tacos.
- This renewal underscores Pepsi's enduring relationship with Yum Brands, dating back to when PepsiCo owned the restaurant chains before their 1997 spin-off.
