PepsiCo and Coca-Cola's long history in Venezuela takes a new turn
Seeking Alpha••business
Key Points:
- PepsiCo and Coca-Cola have a longstanding presence in Venezuela, attracted by the country's oil wealth, large urban population, and high soft drink consumption relative to other Latin American markets.
- Venezuela's market has historically been significant for both soda giants due to its combination of economic factors and consumer demand.
- Recent developments indicate a new phase in the relationship between these companies and the Venezuelan market, though specific details were not provided in the summary.
