PGA Tour, DPWT announce alliance with Asian Tour, dealing blow to LIV Golf

Key Points:

• The PGA Tour, DP World Tour, and Asian Tour have formed a strategic alliance effective through 2029 to collaborate globally, providing commercial and playing opportunities and pathways for Asian Tour members to join European circuits.
• This new partnership marks a setback for LIV Golf, which had invested $300 million in the Asian Tour to create the “International Series” but now faces diminished influence as the Asian Tour re-aligns with established tours.
• The alliance reinstates co-sanctioned Asian Tour events with the European tour, expected to include at least two events annually over the next three years, and aims to increase player mobility and tournament collaboration across tours.
• LIV Golf is also facing legal and financial challenges, including a lawsuit from Mobii Systems Group over unpaid fees for broadcast technology and uncertainty following the Saudi Public Investment Fund's decision to cease funding after this season.
• Officials from the PGA Tour and DP World Tour emphasize that the alliance strengthens the global golf ecosystem by enhancing national opens, creating new player opportunities, and fostering the development of elite talent worldwide.