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Planet Money : NPR
NPR • • business
Key Points:
- The produce aisle is seeing a rise in branded and premium fruits and vegetables, such as Honeycrisp apples and Cotton Candy grapes, which often come with trademarks and higher price points.
- This trend has extended to tomatoes, with new varieties like Sugar Bombs, Flavor Bombs, and Rutgers University's Scarlet Sunrise grape tomato entering the market.
- The episode explores the reasons behind the surge in branded produce and the process of developing new fruit and vegetable varieties.
- Agricultural economist Miguel Gomez discusses whether the proliferation of branded produce is leading to market saturation.
- The discussion is featured on a Planet Money episode hosted by Kenny Malone and Dan Pashman, with insights from producers and experts in the field.
