Plex Tripling Lifetime Plex Pass Price to $750 in July
MacRumors • • general
Key Points:
- Plex is raising the price of its Lifetime Plex Pass from $250 to $750, a $500 increase, effective July 1, 2026, to reflect the ongoing value and development costs of the software.
- The company considered discontinuing the Lifetime Pass but decided to keep it as a valuable option alongside recurring subscriptions, which continue at $7 per month or $70 per year without a price change.
- Existing Lifetime Plex Pass holders will retain their benefits without any changes, and customers can still purchase the Lifetime Pass at $250 until the price increase takes effect.
- Plex highlighted that the Lifetime Pass price hike supports continued investment in feature expansion and software maintenance, with upcoming improvements like better download management and mobile app updates.
- Plex previously increased the Lifetime Pass price from $120 to $250 in March 2025, indicating a trend toward aligning pricing with product value and development needs.