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Pluto TV's New App is Rolling Out Now As Paramount Overhauls Its Pluto TV & Paramount+ Apps
| Cord Cutters News • • technology
Key Points:
- Pluto TV is updating its app to share the same underlying technology platform as Paramount+, enabling shared development resources, improved personalization, and enhanced advertising capabilities while maintaining separate branding and content libraries.
- The user interface now features a top horizontal navigation menu replacing the traditional left-side vertical guide, emphasizing on-demand content discovery alongside live TV channels to reflect evolving viewer habits.
- The backend unification aims to reduce redundant systems, streamline engineering efforts, and support better data integration for recommendations and ad measurement across both Pluto TV and Paramount+.
- The redesigned app is rolling out in phases across mobile devices, web browsers, and Roku, allowing Paramount to gather user feedback and optimize performance before full deployment.
- Pluto TV’s free, ad-supported model remains unchanged, continuing to offer hundreds of live channels and a large on-demand library without subscription fees or mandatory account registration.
