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Pokémon's 30th Anniversary Happy Meal Toy Will Unleash Scalper Hell
Polygon.com • • business
Key Points:
- To celebrate Pokémon's 30th anniversary, McDonald's will include Pokémon Trading Card Game booster packs in Happy Meals from Nov. 5 to Dec. 9, featuring 15 different cards with six special confetti holofoil cards.
- Each booster pack contains four cards, including one holographic card and three regular cards, encouraging fans to collect the entire set.
- Previous Pokémon TCG promotions at McDonald's have faced issues with scalpers and impatient buyers purchasing in bulk, leading to limited availability and food waste.
- Scalpers are expected to buy large quantities of Happy Meals to resell rare cards at higher prices, potentially making it difficult for children and genuine fans to complete their collections.
- McDonald's may need to implement purchase limits to prevent bulk buying and ensure fair access to the cards for all customers during the campaign.
