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Popular mall store launching Target line
NBC 5 Chicago • • business
Key Points:
- Hollister, a division of Abercrombie & Fitch Co., is launching "The Hollister Collection at Target," featuring nearly 60 items including apparel, home decor, and bedding aimed at college dorm rooms and back-to-school needs.
- This collaboration marks Hollister's debut into home and decor products, offering items such as comforters, sheets, throw blankets, weighted plushies, pillows, and cozywear with prices starting at $19.95.
- The collection incorporates signature Hollister design elements like ditsy florals, stripes, logos, and the seagull motif, allowing customers to coordinate their apparel and living spaces cohesively.
- Available starting June 28 on both Hollister and Target websites, the collection will also be sold in most Target stores and select Hollister locations, with additional product releases planned for the holiday season and spring 2027.
- Abercrombie & Fitch CEO Fran Horowitz emphasized the expansion beyond apparel to meet evolving lifestyle needs, highlighting Target as a natural partner for this new venture.
