Porsche sets U.S. sales record as Atlanta HQ marks 10 years
AJC.com • • business
Key Points:
- In 2025, German luxury automaker Porsche, headquartered in Atlanta for North America, set a new U.S. sales record by delivering 76,219 vehicles, the highest in its 75-year history in the American market.
- The sales growth was primarily driven by an 8% increase in the popularity of the Macan crossover SUVs, which make up over one-third of Porsche's annual U.S. sales.
- Porsche's Atlanta campus includes the Porsche Experience Center, which has hosted over 540,000 visitors and test track participants since opening in 2015, serving as a key customer engagement and brand experience venue.
- Despite challenges such as federal tax uncertainties and economic fluctuations, Porsche continues to expand its lineup with
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