Prime Video Officially Replaces Ad Free Service With Ultra
Key Points:
- Prime Video has replaced its Ad Free plan with a new, more expensive option called Prime Video Ultra, effective April 10, with a monthly price increase to $4.99 and an annual plan available for $45.99.
- The Ultra plan maintains ad-free streaming but adds significant upgrades including 4K UHD video quality, Dolby Atmos sound, and the ability to stream on five devices simultaneously, up from three.
- Subscribers can now download up to 100 titles for offline viewing, a fourfold increase from the previous 25-title limit on the Ad Free plan.
- Prime Video Ultra's launch coincides with the premiere of the final season of popular series The Boys, and the platform continues to expand its content library with original productions from Amazon MGM Studios.
- Prime Video remains a major player in the streaming market, available in 240 countries and bundled with Amazon Prime memberships, also offering digital rentals, purchases, and subscriptions to other services.