Primetime Box Office Proves Robert Pattinson's Star Power
Key Points:
- "Primetime," a true-crime thriller starring Robert Pattinson as journalist Chris Hansen, opened to $19.2 million in North America, surpassing its $15 million production budget and positioning itself for theatrical profit.
- The film ranked fourth domestically behind "Avengers: Endgame Encore," "Resident Evil," and "The Heart of the Beast," marking A24's third-best opening weekend ever, boosted by Pattinson's significant star power and minimal promotional efforts.
- The audience skewed heavily Gen Z, with 69% under 30, tapping into their interest in true crime and reflecting A24's success in attracting younger moviegoers to theaters.
- Real-life Chris Hansen's public criticism of the film stirred media attention, inadvertently fueling interest and awareness among "To Catch a Predator" fans nationwide.
- Premiering to a seven-minute standing ovation at the Venice Film Festival, "Primetime" benefited from strong critical reception and positive word-of-mouth ahead of its wide release.