Prince Harry and Meghan Markle Told to ‘Disappear Professionally’ After ‘Cookie Queens’ Box Office Miss

Key Points:

• Prince Harry and Meghan Markle's first executive-produced documentary, Cookie Queens, underperformed at the U.S. box office, opening in 446 theaters but failing to make the domestic top 10 and earning less than a cat-video compilation playing in fewer theaters.
• Royal commentator Kinsey Schofield advised the couple to "disappear professionally" for a while, reduce public announcements, and focus on executing one compelling project with experienced backing rather than pursuing multiple ventures simultaneously.
• Schofield emphasized that future projects should stand on their own merit, independent of the couple's royal background, to build a sustainable entertainment career based on their storytelling and creative vision.
• Cookie Queens, which follows four Girl Scouts during cookie-selling season and holds personal significance for Meghan Markle, premiered at Sundance and was acquired by Roadside Attractions, which expressed optimism about the film's performance in specialty venues despite modest box office returns.
• Box office data showed Cookie Queens earned approximately $327,000 to $354,000 on its opening weekend, with a per-theater average significantly lower than CatVideoFest 2026, which grossed over $568,000 from fewer theaters.