Purdue guard Braden Smith inks NIL deal with State Farm after breaking NCAA career assists record
On3 • • sports
Key Points:
- Purdue guard Braden Smith set the NCAA all-time career assists record with his 1,077th assist, surpassing Bobby Hurley during a game against Queens.
- Following this milestone, Smith signed a Name, Image, and Likeness (NIL) deal with State Farm, joining their athlete roster for marketing and digital campaigns through the NCAA Tournament.
- Smith's NIL valuation is $1.1 million, ranking him No. 10 in college basketball NIL rankings and No. 32 overall in the On3 NIL 100, reflecting his growing marketability.
- This deal with State Farm complements Smith's recent partnerships, including one with Great Clips and involvement with 2K Sports for NBA 2K26’s
