RAM Crisis Forces Nex To Raise Price On Playground Kids Console
Key Points:
- Nex Playground, a kid-focused motion-control console, will increase its price by $50 starting April 1, raising the cost from $250 to $300 due to a global RAM shortage.
- The price hike is attributed to rising costs of key components like DDR memory and eMMC storage, driven by the rapid expansion of AI data centers increasing global demand.
- This marks the second price increase in under two years for the Nex Playground, which initially launched at $200 in 2023 and gained popularity after going viral on TikTok in 2024.
- Despite the price increase for the console, Nex will maintain the current price of its subscription service and expressed regret over the potential impact on affordability for some families.
- The RAM shortage is affecting the broader tech industry, making 2026 one of the most challenging years for securing components needed to produce game consoles and other electronics.