Red Lobster brings back Endless Shrimp, which cost company millions
USA Today • • business
Key Points:
- Red Lobster announced the limited-time return of its popular Endless Shrimp promotion starting April 20, after it was removed earlier in 2024 due to financial challenges and bankruptcy.
- The Endless Shrimp deal, previously criticized for causing significant financial losses, is now priced at $29.99 per person and is available for dine-in only, excluding holidays.
- The promotion features five shrimp varieties, including Marry Me Shrimp, Shrimp Linguini Alfredo, Walt's Favorite Shrimp, Garlic Shrimp Scampi, and Parrot Isle Coconut Shrimp.
- Current CEO Damola Adamolekun emphasized the company's commitment to bringing back the fan-favorite in a way that suits the business while honoring its legacy.
- Customers can locate participating Red Lobster restaurants using the company's online restaurant locator tool.
