Reese's Halloween pumpkins return to store shelves unchanged after Hershey won lawsuit

Key Points:

• Hershey is reintroducing Reese's featureless, smooth, oval-shaped Halloween pumpkins to store shelves this month, maintaining the same design despite a previous lawsuit claiming the candy's appearance was misleading compared to its packaging.
• The 2024 lawsuit was dismissed in September 2025, with the judge ruling that consumers could still enjoy the candy even if the pumpkin shape on the wrapper did not match the actual product.
• Hershey is launching its largest Halloween product lineup to date, featuring 20 themed items including returning favorites like Hershey's cookies 'n' creme fangs and new KitKat shapes, alongside non-chocolate treats from LesserEvil.
• Halloween spending has reached record levels, with $13.1 billion spent in 2025, and many consumers starting their celebrations early with "summerween," contributing to strong early candy purchases.
• Reese's pumpkins remain one of Hershey's most popular Halloween items, supported by consumer loyalty to the classic peanut butter and chocolate combination regardless of candy shape.