Report: Apple Vision Pro Is Still Failing to Catch On
MacRumors••technology
Key Points:
- Apple shipped approximately 390,000 Vision Pro units in 2024, but shipments are expected to drop to just 45,000 units in the last quarter of 2025, indicating weak consumer demand compared to millions of other Apple devices sold quarterly.
- Production of the Vision Pro headset was reportedly halted by assembler Luxshare at the start of 2025, and Apple has reduced digital advertising for the device by over 95% in key markets like the US and UK.
- Analysts cite the high cost, bulky form factor, and lack of native VisionOS apps as main reasons for poor sales, with critics also pointing to issues such as weight, discomfort during extended use, and limited battery life.
- Apple faces a platform
