Report: Cheaper Apple Vision Pro Display Work Winds Down at Samsung
Key Points:
- Apple has suspended development of a cheaper, lighter Vision Pro display, known as "G-VR," with Samsung Display set to formally terminate the project by September.
- The G-VR panel was a glass-substrate micro-OLED designed to be a lower-cost alternative to the silicon-based OLEDoS used in the current Vision Pro, targeting around 1,600-1,700 pixels per inch.
- Apple has shifted focus from headsets to smart glasses development, which has reduced momentum for the G-VR project, while Samsung continues developing OLEDoS panels for its own mixed-reality devices.
- Reports indicate Apple paused and later canceled the "Vision Air," a lighter, cheaper headset, to prioritize smart glasses expected to launch in 2027, with no new Vision Pro-style device expected for at least two more years.
- Apple refreshed the Vision Pro in October 2025 with an M5 chip and recently increased its starting price from $3,499 to $3,699 amid broader product price hikes.