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Report: iPhone 18 Pro Could Start at $1,399 Amid Price Hikes
MacRumors • • business
Key Points:
- Apple confirmed upcoming price increases across its product lineup due to rising memory chip costs, with more details expected at the iPhone launch event in September.
- The Wall Street Journal, citing TechInsights analysis, estimates the iPhone 18 Pro's starting price could reach $1,399, driven by a projected 25% increase in component costs, especially for DRAM and flash storage.
- Rising memory costs are linked to a global shortage caused by AI data centers competing for DRAM and NAND flash chips, leading manufacturers to prioritize enterprise-scale memory production over consumer electronics.
- To maintain profit margins similar to the iPhone 17 Pro, Apple may price the iPhone 18 Pro around $1,299 to $1,399, with additional camera system upgrades potentially pushing the price even higher.
- The iPhone 18 Pro Max is expected to start about $100 above the Pro model, and the new foldable "iPhone Ultra" could debut at around $2,000.
