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Report: OnePlus to Pull Out of US and Europe
MacRumors • • general
Key Points:
- OnePlus is exiting the U.S. and European smartphone markets as part of a restructuring by its parent company Oppo, with the withdrawal potentially starting this week and expanding globally, including India, by 2027.
- Realme, another Oppo-owned brand, will also exit the China market amid the same restructuring effort.
- OnePlus, once popular for its affordable, high-performance smartphones, has seen its influence decline, trailing behind competitors like Motorola and Google in the U.S. market.
- The Chinese smartphone market is under pressure due to rising memory costs, leading to a 4.3% year-over-year shipment decline in Q2 2026, with Oppo facing more challenges than Apple and Samsung due to thinner profit margins.
- The launch of OnePlus' latest flagship, the OnePlus 15, was delayed in the U.S. due to FCC certification backlogs caused by a recent federal government shutdown.
