Ring Ends Deal to Link Neighborhood Cameras After Backlash to Super Bowl Ad

The New York Times • February 14, 2026 • general

Key Points:

Amazon-owned Ring faced criticism for a Super Bowl commercial depicting a lost dog being found through a network of doorbell cameras, which many viewers found invasive rather than heartwarming.
In response to the backlash, Ring announced it would end its partnership with Flock Safety, a surveillance technology firm that provides camera systems and license-plate readers for law enforcement.
The collaboration aimed to create a feature called “Community Requests,” enabling homeowners to share Ring camera footage with police during investigations, but concerns over privacy led to its termination.
Ring emphasized its commitment to building tools that empower neighbors while maintaining strong privacy protections and transparency about how its features operate.
The commercial highlighted Ring’s “Search Party” feature, which uses interconnected neighborhood cameras

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