Rivian opens R2 configurator: here are all the options and pricing

Key Points:

• Rivian has launched the online configurator for its mid-size electric SUV, the R2, allowing reservation holders to customize the vehicle ahead of deliveries starting in spring 2026, with the Performance trim priced at $57,990.
• The R2 is critical for Rivian’s profitability, aiming to sell higher volumes than the more expensive R1S and R1T models, and is being introduced in three trims with staggered availability to maintain higher average transaction prices initially.
• The Performance trim includes the Launch Package with advanced driver-assistance features and exclusive options, while exterior colors and wheel choices come with varying costs, and additional accessories like a compact spare tire are available.
• Rivian’s pricing positions the R2 Performance just below Tesla’s Model Y Performance, signaling a direct competitive stance, although lower trims will face tougher competition on price but offer more interior space and distinct design.
• The configurator launch marks a key milestone as Rivian moves from production to confirmed orders, with the staggered rollout strategy designed to maximize early revenue while scaling production, though full configurability is currently limited to the Performance trim.