Rockstar should raise GTA 6’s price for good of ‘the entire industry’, says Bank of America
Video Games Chronicle • • technology
Key Points:
- A Bank of America analyst, Omar Dessouky, suggests Rockstar should price Grand Theft Auto 6 at $80 to help the broader gaming industry sustain higher game prices amid rising development costs.
- Dessouky argues that if GTA 6 is priced at the current $70 standard, it could hinder other developers' efforts to raise prices for financial sustainability.
- Take-Two executives have not confirmed an $80 price but acknowledge that, considering inflation, video game prices have effectively decreased over time.
- Previous analysts have speculated GTA 6 might be priced as high as $100, potentially offset by in-game incentives, reflecting industry trends of increasing AAA game costs.
- Take-Two CEO Strauss Zelnick emphasized the importance of consumers perceiving fair value in the game’s price, highlighting the balance between product quality and cost.
